It's the strangest name. Butt Paste. Kind of a "slap in the face" name - I mean, yeah, all babies have butts but the imagery of butts and paste together - well, it has always been a name that kind of squiggs me out.
But the product definitely didn't.
I no longer have babies in diapers. Praise the Lord, for I changed diapers from 1992 until 2006. I was a nanny for three years before I had my own babies, so I have done my share of diapers - and yours, and yours, and hers too. When my babies had rashes, the "go-to" in our house was Boudreaux's. It was in every changing area in my house, in my diaper bag and it was always the item I gave to friends for baby gifts (along with diapers and wipes). One of the best parts of Boudreaux's was the fact that I used cloth diapers and this stuff didn't stain and washed out completely. And it worked. It really, really worked.
But I'm not really here to talk about Butt Paste. :)
I'm here to talk about George Boudreaux, the founder of Boudreaux's Butt Paste. I've always had kind of a soft spot for small businesses - it takes a fantastic amount of gumption to begin a product from scratch, to care passionately about that product, and to see it through to major store shelves on your incredible drive and refusal to hear the word "No". That's what George Boudreaux did. A pharmacy student and father of five, George created his own version of diaper rash cream in his Covington, LA pharmacy in the 1970's because he was disappointed in the traditional offerings. He tried different mixtures, finally settling on the one we know now as Butt Paste. He compounded it for several years whenever it was requested by customers, finally settling on the name "Butt Paste" at the request of a customer. Boudreaux's Butt Paste became so popular that it was given a space in Wal-Mart - long considered the pinnacle of success.
And then Hurricane Katrina struck, virtually wiping the company flat out. A 14-foot wave hit the factory, completely wiping out production. George hung in as long as he could, wanting to stay in his home state, but he was in danger of losing his spot on the Wal-Mart shelves - and once you lose that, you can't get it back. He moved production out of Louisiana and now Boudreaux's Butt Paste is distributed all over the nation.
I was super thrilled to be able to talk to George, to witness his energy and enthusiasm for a product that may have started out as the laughing stock of the nations - the name begs for jokes - but has become a "go-to" for moms all over.
All pretty awesome for a pharmacy student from Louisiana, who employs his family.
Share your Butt Paste Miracle and to be entered to win a $100 Visa gift card and watch the video below for more inspiration!
No duplicate comments.
You may receive (2) total entries by selecting from the following entry methods:
Leave a comment in response to the Promotion prompt on this post.
Tweet (public message) about this Promotion, including a link to the video located here and exactly the following unique term in your tweet message: “#SweepstakesEntry”; and leave the URL to that Tweet in a comment on this post.
Post (publicly) a Boudreaux’s Butt Paste-related picture on Instagram, including exactly the following unique term in the image description: “#SweepstakesEntry”; and leave the URL to that Instagram photo in a comment on this post.
Blog about this Promotion (including a link to the video located here and a disclosure that you have received a sweepstakes entry in exchange for blogging about this Promotion), and leave the URL to that post in a comment on this post.
For those with no Twitter or blog, read the official rules to learn about an alternate form of entry.
This giveaway is open to US Residents age 18 or older. Winner will be selected via random draw, and will be notified by e-mail. You have 72 hours to get back to me, otherwise a new winner will be selected.
The Official Rules are available here.
This sweepstakes runs from 8/19/13 - 9/15/13.
Be sure to visit the Boudreaux's Butt Paste page on BlogHer.com where you can read other bloggers’ reviews and find more chances to win!