My view, first thing every morning.
Please take notice of the coffee mug. That is EXACTLY what I feel like until I get my first cup of the dark, rich, black goodness that is coffee. That life giving substance, the elixir of energy, sometimes the very best part of my day.
Ahem. I love me some coffee. Even more than I love coffee, though, I do love environmentally conscious living. I recycle anything possible, reuse as much as I can and try to do the things that will help leave a nicer planet for my kids - and for their kids. Despite the fact that I really feel as if I'm better educated than the average citizen on environmental practices, I didn't know very much about Fair Trade, as it relates to coffee, and why it is a desirable thing. I mean, sure, I've heard about Fair Trade coffee for years now, but what does Fair Trade really mean?
Fair Trade is a global movement to help improve the lives of farmers and their families. It provides a fair price to coffee farmers. Most family coffee farmers live in remote locations and lack access to credit, so they are vulnerable to middlemen who offer cash for their coffee at a fraction of its value. Fair Trade assures coffee farmers a fair price for unroasted, green coffee.
Quite simply, Fair Trade means a great cup of coffee for you and a better quality of life for farmers. In other words, by purchasing Fair Trade Certified™ Green Mountain Coffee®, you help ensure that coffee farmers are paid a fair price for their beans, which means that you receive a great cup of coffee and a better quality of life in coffee-farming communities.
Purchasing Fair Trade products…
helps small-scale coffee farmers and their families
helps keep kids in school
helps women support their families
Ok, fine, I'll give it to you that Fair Trade coffee is a good for the planet thing to do. But, I'm reminded of those first electric cars - which couldn't go above 30 mph and needed to be charged every time you drove a block - even though it's a good idea, is the execution far above the concept?
Nope. Especially when Green Mountain Coffee® offers one of the largest selections of Fair Trade Certified™ coffees in the U.S., as confirmed by Fair Trade USA, and as a bonus, they are completely delicious. So, not only are you able to feel awesome that you are doing something great for the world, you are getting a fantastic cup of coffee in the process.
I was sent a Keurig® Brewing System and coffee to facilitate my review. Um, yeah, this was a difficult job, but someone's gotta do it, right? Each and every cup of coffee was better than the next, full of character and with a depth of flavor that made it a delight to reach the bottom of the cup - and brew another.
Oh, here comes the good part - what you have been waiting for!
You can win a Keurig® Brewing System and a Green Mountain Coffee® gift basket!
To enter, comment below with your answer to this question:
Are you a coffee drinker, and if so, would you consider buying fair trade coffee?
Sweepstakes Rules: No duplicate comments. You may receive (2) total entries by selecting from the following entry methods: Leave a comment in response to the sweepstakes prompt on this post Tweet (public message) about this promotion; including exactly the following unique term in your tweet message: “#SweepstakesEntry”; and leave the URL to that tweet in a comment on this post Blog about this promotion, including a disclosure that you are receiving a sweepstakes entry in exchange for writing the blog post, and leave the URL to that post in a comment on this post For those with no Twitter or blog, read the official rules to learn about an alternate form of entry. This giveaway is open to US Residents age 18 or older. Winner will be selected via random draw, and will be notified by e-mail. You have 72 hours to get back to me, otherwise a new winner will be selected. The Official Rules are available here. This sweepstakes runs from 09/19/13-10/31/13.
For more information and the opportunity to watch exclusive videos of Kelly Clarkson’s adventures in Peru and learn more about Fair Trade, spend a little time over at ChooseFairTrade.com.