This is a sponsored post. I was compensated for this post, but all ideas in it are my own.
Because Capri Sun is known as the "no" company, meaning no artificial preservatives, colors or flavors– it's really interesting to see what the actual drink looks like. We are also used to seeing bright red fruit punch, for example, that it would never occur to us that fruit punch might not be red.
When Capri Sun spent time questioning consumers, a.k.a. moms, the number one thing that was requested was a clear pouch. After all, everyone wants to see what they're drinking, right?
Ta-da! Introducing the newest innovation – Capri Sun pouches with clear bottoms.
Look for this imprint on the box:
But why not clear backs? Good question. In testing, there was not a material that was thick enough, and heavy enough to withstand the rigorous testing that Capri Sun puts all of its pouches through. They were able to create a bottom that withstands the durability test, and is clear enough so you can see exactly what you're giving your children.
Ergo, Capri Sun fruit punch that is actually a pale pink.
Here's a great video, explaining it all:
And one more:
Clear bottom pouches: It's a very good thing.