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02/07/2014

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Scott

Interesting question/observation. It could be because the first through fifth generation of the Thunderbird, manufactured between 1955 and 1971, particularly represented the personal luxury car space. Generations six through ten made the car a little larger, so the personal aspect was left behind. But then the 11th generation (after the vehicle had been on a five-year hiatus) recaptured the heritage of the original, making a two-seater coupe and convertible.

Younger people are usually not in the market for "personal luxury cars," you understand, and when you add the timing of the manufacturing in, you can easily see that those who have purchased the Thunderbird are also recapturing something of their youth - or at least of the times in which they grew up.

I hope that helps.

Scott Monty
Global Digital Communications
Ford Motor Company

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